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HN
I'd really need to see actual numbers for this, especially as this is kind of contrary to the yearly report Ster released two weeks ago. In this they stated that while the first couple months of 2020 ...
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
HN
...'cause _historically_ contextual advertising doesn't work better than targeted. And contextual targeting is hard, because determining context is hard and it can fail catastrophically (I recall the ...
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
HN
"what does "Scale" even mean here?"I meant in context of the number of publishers that advertisers need to deal with to purchase impressions.Cutting out the ad networks probably ma...
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
show context + On: Dutch national broadcaster saw ad revenue rise when it stopp
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